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They want more information, and if search isn't taken into account, the company isn't putting together the most holistic strategy possible." Several reasons were cited by those surveyed as to why search marketing typically receives low levels of attention. Measuring return on investment (ROI) is the top challenge that companies say they face with SEO, cited by 18%. This is likely because SEO can take months to show results, making it difficult to prioritize. Highlighting the right metrics is also important for marketers to consider, say industry insiders. For example, 28% of search marketers say traffic volume is the most important metric they use for SEO, which is counter to what industry experts recommend. "Incoming traffic from search marketing is simple to measure, but does not give a clear indication of success," said Alcamo. "More important is the amount of value that traffic is driving the leads and conversions it brings." Experts say search marketing should be integrated with all other marketing channels for best results, not relegated to another department as a separate channel. "Modern SEO is really about the customer experience and about working with all other marketing channels," said Dan Golden, President and Chief Search Artist at Be Found Online , a digital agency. "SEO content and customer content are not separate silos, but rather content needs to be created for both humans and search engines." Clutch and R2i's Enterprise Marketing Survey 2016 consisted of 500 respondents who work in a marketing role at companies with at least 500 employees. About half are from companies with 1000+ employees. 88% of respondents are manager level or higher.
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Advisors include TPG's co-CEO Jon Winkelreid and SL Green's president Andrew Mathias. Cadre is a platform where approved sellers ("operators") can apply to post carefully vetted commercial real estate deals, from stores to apartment buildings to offices. A network of high-wealth individuals or "qualified purchasers" who want to make real estate investments - but haven't previously had access to deals - can drop $500,000 or more on individual properties. Currently, all of Cadre's listed properties are located in the US, but the startup plans to expand internationally. "If I said to you, 'How would you go about buying that building over there?' You'd probably say, 'I don't know,'" If I said to you, 'How would you go about buying that building over there?' You'd probably say, 'I don't know.' Williams explained Cadre's opportunity to Tech Insider. "If you do know, it's probably because you know a fund. But even then, if you were able to get to that building and that fund, then how do you see what's going on with your investment?" To invest in real estate, wealthy individuals typically need to invest in a real estate fund, which then makes all the decisions on which buildings to invest in, without providing many details to the backers. The investors' money is then tied up for five to seven years, with no opportunity to sell their interest in the meantime and no real-time updates are provided. Cadre's vision is to offer an alternative that makes the real estate market more like the stock market. People can purchase portions of a specific building, the same way they can choose a specific company to buy stock in.
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